Sweet Eve is a truly British strawberry, both bred and grown in this country. Unlike other varieties which are imported from abroad but grown here in the UK, Sweet Eve has been developed specifically for our Great British climate. It thrives in the special weather conditions of this country, meaning it is sweeter and more flavourful when ripe.
Around 15 million punnets of the berries will be grown and eaten between June and October this year alone.
Sweet Eve is the result of a 25-year breeding program developed by master berry breeder Peter Vinson. It is an everbearer variety, meaning each plant produces fruit again and again from June to October. Everbearers are not as dependent on daylight as other varieties, making them ideally suited to the UK climate. Because Sweet Eve has been bred in UK it is more suited to the UK climate than other varieties that have been bred overseas.
Eating strawberries dates back to Henry VIII's royal court, and we Brits have always been fond of the sweet, aromatic fruit which signals the start of the summer. With such a historic and long established connection with strawberries, it's hardly surprising that so many of us have fallen into the trap of using the same staple recipes to showcase our English strawberries. Try something different from our collection of simple serving suggestions to truly make the most of that taste of summer.


